Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Eyewear

Sports

Smith Optics

Francesco Rinaldi Ceroni

Cara Shumate

Luca Lazzaretto

Scott Randall

Taryn Ryan

Dean Carlson

Darrell Tullis

The Marketing and Sales Support team at Smith Optics is responsible for enhancing brand visibility and driving sales through strategic marketing initiatives and customer engagement. They collaborate closely with athletes and key accounts to ensure that product development aligns with market needs, while supporting retail efforts and executing go-to-market strategies. This team plays a crucial role in promoting the innovative quality of Smith’s eyewear and goggles to both consumers and retailers.

Marketing and Sales Support

Sales and Account Management

E-commerce and Digital Marketing

Product Management and Design

Marketing and Sales Support

About

Team members

Other teams at Smith Optics

Sales and Account Management

E-commerce and Digital Marketing

Product Management and Design