Will Copenhaver

Will Copenhaver has a diverse work experience spanning several industries. Will is currently working as the Vice President of Marketing and Sales for Smithey Ironware Company since July 2018. Prior to this, they served as the Director of Marketing Communications for Le Creuset for a decade, from August 2008 to April 2018. In this role, they were responsible for various marketing functions such as national media programs, content development, social media, events, PR, e-commerce initiatives, retail store marketing, and strategic partnerships.

Before their tenure at Le Creuset, Will worked as the Director of Marketing for NAUTICA from June 2005 to July 2008. Will managed the development and execution of marketing efforts for Nautica Men's Sportswear, Jeans Co., and Furnishings. In this role, they collaborated with various teams and external agencies to ensure the successful execution of marketing campaigns.

Will gained valuable experience during their MBA internship at WPP - Landor Associates in 2004. Will worked in client development during this time. Prior to that, they served as a Sponsorship/Account Manager for the Tribeca Film Festival from February 2003 to June 2003.

Earlier in their career, Will was an Analyst/Industry Segment Manager for Lycos Europe from August 2000 to February 2003. In this role, they developed and sold custom digital promotional and sponsorship packages for major events on FOXSports.com. Will also provided sales support, marketing tools, and research for the Lycos sales force, contributing to meeting annual sales targets.

Will's career began as an intern at Long Haymes Carr Advertising in 1996.

Will Copenhaver completed their Bachelor of Arts degree in History and Political Science at Duke University from 1996 to 2000. Following this, they pursued further education at the Wake Forest University School of Business from 2003 to 2005, where they obtained an MBA with a concentration in Marketing. Prior to their undergraduate studies, Will Copenhaver attended The Hotchkiss School from 1993 to 1996. No information is available regarding their enrollment or completion of any degree or field of study at UNSW.