Rocky Xu

Vice President, Global Purchasing at Smith & Associates

Since starting at Smith in 2006, Rocky Xu has learned that nothing is impossible. Rocky began his career as a Procurement Specialist and was named Purchasing Manager in 2012. He was promoted to Director of Purchasing, Asia three years later and then to his current role in 2022. With more than 15 years of experience, Rocky uses his expertise to identify and implement innovative strategies to optimize Smith’s procurement program and provide even greater support to customers to help them mitigate the challenges of shortage situations, obsolescence, and lifecycle management.


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