SMK – Strategy, Media & Knowledge

Helping organisations unlock the power of digital, social, and AI.

SMK is a strategy-led training, advisory, and capability partner for marketing, communications, and public-facing teams navigating rapid digital transformation.

Based in Australia and working across APAC, we help brands, government agencies, councils, universities, and not-for-profits adapt to change, uplift capability, and modernise the way they communicate, serve, and grow in a complex, AI-driven world.

Our clients turn to us when they need to:
• Build internal AI fluency and adoption frameworks
• Sharpen digital marketing and social strategy
• Boost campaign performance across social, search, and paid media
• Uplift team capability in content, analytics, and automation
• Navigate organisational change and skill realignment
• Deliver in-house learning programs aligned to strategic goals

Whether you’re scaling a team’s skills, reviewing your tech stack, or exploring new ways to engage audiences, SMK offers trusted expertise and hands-on support tailored to your context, digital maturity, and ambitions.

Our services include:
✅ Strategic training – custom learning pathways and public masterclasses covering AI, social, search, paid media, and digital marketing.
✅ Coaching & advisory – 1:1 executive coaching, strategic capability sprints, expert drop-ins, and retained advisory packages.
✅ AI enablement – tool selection, prompt training, workflow design, custom GPT development, AI governance, and implementation support.
✅ Benchmarking & audits – campaign reviews, channel audits, competitive benchmarking, and capability assessments to guide planning and resourcing.
✅ Public sector and not-for-profit specialists – tailored support for government, education, healthcare, and advocacy sectors focused on trust, clarity, and measurable impact.

📍 Headquartered in Australia | 🌏 Delivering globally
🔗 https://smk.co

James Fitzgerald

This department focuses on delivering educational support and instruction to students.

Education Services

This department focuses on designing and implementing visual content and marketing strategies to enhance brand engagement.

SMK

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Teams

Education Services

Creative Services

Offices

SMK

Org chart

Teams

Education Services

Creative Services

Offices

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