Libby Wybrow is a skilled marketing professional with extensive experience in market and consumer insight, innovation, and brand management. Currently serving as the Market & Consumer Insight Manager at smol since July 2022, Libby also operates as a Marketing & Innovation Consultant for various notable brands as a freelancer since January 2019. Previous roles include an Innovation Consultant at graze.com, where Libby led the development of their innovation process, and a Senior Marketing role at Ella's Kitchen, overseeing product innovation for the UK and Europe. Other significant positions held include Senior Brand Manager for Lamaze at Tomy, Marketing Manager at The Feel Good Drinks Co., and Marketing & PR Executive at Yamaha Motor UK. Libby earned a BA hons in Management Studies with a focus on Marketing from the University of Leeds between 1998 and 2001.
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