Fernando Goldbach

Fernando Goldbach has extensive experience in strategic planning, geomarketing, and data analysis, currently serving as Gerente de planejamento estratégico, Geomarketing e DPO at Smollan iTrade since February 2012. Responsibilities include managing projects focused on perfect store audits, budget management, team leadership, and client relationships. Goldbach is skilled in implementing performance evaluation methodologies and utilizing advanced tools such as Power BI and Tableau. Prior roles include Analista de inteligência de mercado at Smollan, where market analysis and dashboard development were key functions, and Coordenador de inteligência de mercado at NEW STYLE, responsible for creating management tools and databases. Educational background includes ongoing studies at Universidade Anhembi Morumbi, complemented by previous education at Universidade do Planalto Catarinense.