Alex Bobrov

Alex Bobrov is a seasoned Performance Marketing Manager with expertise in customer acquisition, retargeting, and retention strategies to optimize marketing funnel efficiency and revenue growth. Currently at Smoobu, Alex oversees multiple paid marketing campaigns across platforms such as Facebook, Google, and LinkedIn, while collaborating closely with design and analytics teams. Previously, Alex held roles in digital marketing at BAMBINIFASHION.COM and Just AI, achieving significant advancements in key performance metrics, including revenue growth and cost reductions. Alex's experience also encompasses extensive media buying at SEMrush, managing substantial budgets and leading various marketing initiatives, all supported by a strong educational background in Economics with Finance from The University of Edinburgh.