Because every brand and campaign goal is unique, so should it's targeting. Smoot's new AI-powered technology provides advertisers with fully personalized generative AI models for their campaigns, resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign.

With Smoot, our ambition is to redefine the paradigm of programmatic media buying. Through the use of artificial intelligence, we aim to perfectly match brand values with the consumer's emotional context — championing the cause of conscious marketing.

"Smoot," derived from "smooth," represents the seamless, effortless experience we aim to provide to our clients and their customers. But beyond the surface, it symbolizes our commitment to emotional smoothness, where ads are tailored to the viewer's emotional state, thereby crafting a more natural and engaging experience.

Smoot

The Madrid office focuses on sales, business development, finance, and strategic communications in the Spanish market.

Madrid

Luis Barrague

Agustin Echavarria Coll

Diego Mangiarotti

Leandro Marty

Saskia van Liempt Serré

Bautista Diaz Alberdi

This department manages and optimizes programmatic advertising campaigns to enhance digital marketing effectiveness.

Programmatic Advertising

This department focuses on driving revenue growth through strategic sales initiatives and fostering business partnerships.

Sales and Business Development

This department provides strategic direction and oversight for the organization's overall operations and initiatives.

Executive Leadership

This department manages and executes marketing strategies, including advertising operations and performance analysis.

Marketing Operations

This department focuses on strategies to enhance revenue generation and performance across various channels.

Revenue Optimization

This department focuses on driving revenue through customer acquisition and relationship management.

Smoot

Org chart

Teams

Programmatic Advertising

Sales and Business Development

Executive Leadership

Marketing Operations

Revenue Optimization

Sales Department

Offices

Smoot

Org chart

Teams

Programmatic Advertising

Sales and Business Development

Executive Leadership

Marketing Operations

Revenue Optimization

Sales Department

Offices

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