Ignacio Cánepa

Ignacio Cánepa is currently the Head of Monetization at Smoot, overseeing strategies for generating revenue from the company's products and services. Prior to this role, they held various positions focused on media buying and video advertising, including Media Buying Director at MetaNetwork and Head of Programmatic Video at Addoox. Ignacio has extensive experience in managing campaigns, developing business opportunities, and building long-term partnerships within the advertising industry. They hold degrees in Multimedia Design and Advertising from Belgrano University and Palermo University, respectively.