Luis Barrague

Luis Barrague is an accomplished entrepreneur and executive in the digital marketing and media space, currently serving as the Founder and Co-CEO of Smoot, a company focused on revolutionizing programmatic media buying through artificial intelligence. Previously, Luis held the position of Chief Revenue Officer at LIFULL Connect, managing an extensive online marketplace across various sectors. Luis's leadership experience includes crucial roles at Entravision, where responsibilities ranged from President and COO to Board Member, driving innovation and partnership strategies. As the CEO of Entravision-acquired Headway Digital, Luis was instrumental in establishing mobile and video divisions and leading the integration of new acquisitions. With a background in founding and advising several successful companies, including Performash and Six Marketers, Luis has consistently demonstrated expertise in user acquisition and digital advertising optimization. Educational qualifications include a Master's in Digital Product Management and a degree in Internet Marketing and Web Design.