Shannon Gewinner

Shannon Gewinner is a seasoned marketing professional with extensive experience in brand strategy, marketing communications, and consumer engagement. Currently serving as Senior Vice President of Marketing at Smoothie King since April 2019, Shannon focuses on establishing the brand as a key player in consumer health and wellness, leveraging insights to shape loyalty programs and media strategies. Prior roles include Interim CMO at Eggs Up Grill, where marketing solutions were implemented to attract franchisees, and Franchise Owner of Kona Ice, managing mobile food truck operations. Shannon also held significant positions at TGI Fridays as VP of Brand Marketing and Communications, overseeing strategic marketing initiatives, and at Blockbuster as VP of Marketing, responsible for comprehensive marketing plans and partnerships. Earlier experience includes a Marketing Manager role at Trans World Entertainment. Educational qualifications include a B.S. in Advertising from the University of Florida and a B.S. in Information Technology from Clarkson University.