SMT
As SMT’s Corporate Vice President of Marketing and Branding, Patricia is responsible for the company’s global marketing, corporate communications, strategic planning, product planning and manages SMT’s Creative Studio.
Since joining SMT in 2009, Patricia has been pivotal in rebranding SMT from SportsMEDIA Technology as the company expands into broader markets. She has helped guide the company through its acquisitions of Sportvision, IDS and Signum Bildtechnik with communications strategy, rebranding and public relations.
Under Patricia’s guidance, the company launched an extensive communication plan to include public relations, social media campaigns, business development strategy, video production and website redesigns.
Patricia received her B.A. in communications from William Paterson University.
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SMT
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SMT pioneered the first real-time scoring and wireless data system on television. SMT, headquartered in Durham, N.C., has divisions in Jacksonville, Fla., Fremont, Calif., and London, England. Within its 300-plus staff, SMT has an internal R&D capability that stimulates the development of proprietary technology solutions for organizing bodies, broadcasters, teams and arenas, sponsors and event operators worldwide.