SMU SA
Daniela Besoain Martínez is an experienced digital marketing professional with a robust background in strategy and performance optimization. Currently serving as Subgerente Digital Marketing & CRM at SMU S.A. since August 2018, Daniela has successfully led the go-to-market strategy for Unimarc and driven the download growth of the Club Ahorro app, achieving 1 million downloads in 4 months. Previous roles include Head of Digital Marketing & CRM at SMU S.A., Brand Manager Digital & eCommerce at Yapo.cl SpA, Online Marketing Manager at Farmacias Cruz Verde, and various positions in digital marketing and media planning at Noise Media, Omnicom Media Group, UM Worldwide, Arena Media Networks, and Fibra BTL. Daniela possesses expertise in digital strategy, media planning, and performance-driven marketing across multiple sectors.
This person is not in any offices
SMU SA
2 followers
SMU SA is a Chile-based company primarily engaged in the food retail. The Company's activities are divided into two business segments: Supermarkets and Construction supplies. The Supermarkets division focuses on the sale and distribution of grocery and other non-food products through various supermarket chains in Chile and Peru, such as Unimarc, Mayorista 10, Alvi, Mayorsa and Maxi Ahorro. It also operates convenience stores under the OK Market brand name, as well as offers Internet and telephone shopping under the Telemercados brand name. The Construction supplies division is responsible for the retail of building materials in Chile through the Construmart and Ferrexperto stores. The Company owns a number of subsidiaries, including Inversiones SMU SpA, Omicron SpA and Corp Fidelidad SA, among others.