Daniela Besoain Martínez

Daniela Besoain Martínez is an experienced digital marketing professional with a robust background in strategy and performance optimization. Currently serving as Subgerente Digital Marketing & CRM at SMU S.A. since August 2018, Daniela has successfully led the go-to-market strategy for Unimarc and driven the download growth of the Club Ahorro app, achieving 1 million downloads in 4 months. Previous roles include Head of Digital Marketing & CRM at SMU S.A., Brand Manager Digital & eCommerce at Yapo.cl SpA, Online Marketing Manager at Farmacias Cruz Verde, and various positions in digital marketing and media planning at Noise Media, Omnicom Media Group, UM Worldwide, Arena Media Networks, and Fibra BTL. Daniela possesses expertise in digital strategy, media planning, and performance-driven marketing across multiple sectors.