Valentina Rojas Thieme

Valentina Rojas Thieme is a seasoned marketing professional with extensive experience in strategic communication and brand management. Currently serving as Subgerente de marketing at SMU S.A., Valentina oversees the marketing strategies for various retail formats, including Alvi and Ok Market, and has successfully implemented initiatives to enhance customer engagement and retention. Previous roles include Brand Manager for Unimarc, where Valentina launched the Club Ahorro app, and Brand Manager for Marco Polo at ICB S.A. Earlier experience includes product management at Empresas Carozzi S.A. and administrative internships, showcasing a solid foundation in marketing, economics, and public policies, bolstered by advanced education from respected institutions such as Pontificia Universidad Católica de Chile and Universidad Adolfo Ibáñez.