Heather Rodriguez

Heather Rodriguez, MSA, currently serves as the Principal Market Research Specialist at SMUD, where responsibilities include leading residential and commercial customer experience (CX) research, innovating processes, and providing recommendations to enhance the CX team. Previously, Heather held roles as a Senior Market Research Specialist at SMUD, Senior Market Research Analyst and Market Research Analyst at VSP Global, and a Research Associate/Evaluator at First 5 Kern. Early career experience included roles at The Corporation for Standards and Outcomes and M.H. Wolfe and Associates. Educational background includes a Master’s Degree in Science in Administration and a Bachelor’s Degree in Economics, both from California State University, Bakersfield.