Mark Fryday

Mark Fryday is an experienced marketing professional with a proven track record in leadership roles across major companies in the snack and food industry. Currently serving as Managing Director at Snack Brands Australia since January 2023, Mark oversees significant commercial operations with a focus on marketing and product development. Previously, as Marketing & Innovation Director Oceania at Griffin's Snacks, Mark managed a $500M sales portfolio. Mark's extensive background also includes positions such as Marketing Director at Snackbrands Australia, where responsibilities encompassed a wide range of branded snack products and private label initiatives. With experience dating back to 1992, Mark has held various marketing and business development roles at companies including Unilever, Lion, and Kimberly Clark. Mark holds a Bachelor of Business in Marketing from Western Sydney University.