Ruyi Ding

Ruyi Ding is an experienced data science professional currently working at Snap Inc. since January 2023, focusing on aiding Small and Medium Advertisers through Growth & Product Data Science. Previously, Ruyi served as a Data Science Manager at DoorDash, leading international marketing growth initiatives and developing a machine learning-based customer lifetime value model. Prior to DoorDash, Ruyi was a Manager of Applied Science at Uber, where oversight of the marketing ROAS framework and campaign optimization was key to driving decision-making. Ruyi's early career as a Statistician at Neustar MarketShare involved building marketing mix models to enhance client strategies. Ruyi holds a Master of Science in Customer Analytics from Washington University in St. Louis and a Bachelor's Degree in International Economics & Trade from Zhejiang University, supplemented by coursework at the University of California, Berkeley.