Sonal Mathur

Sonal Mathur is a Senior Group Analyst at Snap Inc. since June 2022, specializing in support for advertising partners and cross-functional teams across various industry verticals. Prior experience includes serving as a Graduate Teaching Assistant at the University of Southern California's Marshall School of Business, where Sonal assisted in the Marketing Management course. At PHD, from August 2018 to April 2021, Sonal managed paid media campaigns for HSBC across five APAC markets, achieving significant improvements in acquisition costs and reporting efficiency. Earlier roles include a Performance Marketing Executive at Equity Prime Mortgage LLC, where Sonal led social campaigns and developed customer segmentation strategies, and a Digital Marketing Intern at Brandmovers. Sonal holds a Bachelor’s degree in Psychology and Interdisciplinary Studies from Emory University and a Master of Science in Marketing Analytics from the University of Southern California.