Director, Growth And Customer Marketing

Location: US, Remote (East Coast Preferred)

Hours: 9am-6pm EST. We strive to create a supportive and flexible working environment for all team members. This role will play a key part in our holiday time during Q4 (our busiest and most exciting time of year) and hours during this time may be longer than the rest of the year.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $140,000-170,000, with an annual target bonus of 10%.

Position Overview:

We are seeking a dynamic and experienced Director of Growth and Customer Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of developing and executing successful marketing strategies in both Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions. They will play a critical role in driving customer acquisition, retention, and revenue growth through innovative marketing initiatives while overseeing marketing operations.

Responsibilities:

• Own marketing operations, including the management of our tech stack (Hubspot, Intercom, SEMRush, Google Analytics), and hire and manage a marketing ops manager to support operational needs.
• Develop and execute marketing strategies to drive customer acquisition, retention, and revenue growth for all segments (e.g. ABM for ENT, multichannel paid campaigns for Self-Serve)
• Lead email marketing initiatives for lifecycle marketing, optimizing the customer journey.
• Own the paid search channel and hire and manage a growth marketer to support optimization efforts.
• Manage reporting and analytics, leveraging data insights to drive strategic decision-making and optimize marketing efforts.
• Drive customer marketing efforts to enhance retention and upsell opportunities.
• Implement in-app messaging strategies to enhance user experience and drive product adoption.
• Collaborate closely with cross-functional teams, including Rev Ops and GTM teams, to ensure alignment and maximize impact.
• Work with the web team to optimize the website channel, conducting testing and iterating to improve conversion rates.
• Collaborate with Product Marketing Manager (PMM) and brand and communications team to launch campaigns and optimize channels for maximum impact.

Qualifications:

• Ideally 7+ years of experience in B2B marketing, with experience in  both PLG and SLG motions.
• Proven track record of developing and executing successful marketing strategies, with quantifiable achievements in revenue growth, customer acquisition, etc.
• Strong expertise in reporting and analytics, with the ability to glean insights and drive strategic decision-making.
• Experience managing paid marketing campaigns, paid search channel, and optimizing all channels for customer acquisition.
• Expertise in Hubspot and familiarity with reporting tools (e.g., Tableau), in-app messaging platforms (e.g., Intercom), project management tools (e.g., Notion), and analytics tools (e.g., SEMRush, Google Analytics).
• Experience working with both enterprise and SMB customers.
• Proven track record of building and scaling teams in a startup environment.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!), Uber credits for food delivery, and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants.