Flora Selkirk

Flora Selkirk has a wealth of experience in the field of finance. Flora began their career in 2010 as an Associate in Audit at Deloitte UK, where they were promoted to Senior Associate in Audit and then Assistant Manager in Audit. In this role, they were responsible for preparing strategy and planning documents for audit engagements, balancing priorities to meet reporting deadlines, and mentoring and managing junior staff. In 2016, they joined Apex Hotels as Head of Data & Analytics. Flora was subsequently promoted to Head of Financial Planning & Analysis, where they managed and developed reporting systems to provide centralised management information and KPIs, and performed ad hoc analysis and business modelling. Most recently, in 2022, Flora joined Snappy Shopper as Head of FP&A.

Flora Selkirk completed a Jedox 356 Integration Professional certification at Jedox Academy in 2017. From 2010 to 2013, they obtained a CA from the Institute of Chartered Accountants of Scotland in Accounting. From 2006 to 2010, they obtained a Master of Arts (MA) from the University of Aberdeen in Accountancy.