Elizabeth Good

Elizabeth Good is a seasoned sales and strategy professional with extensive experience in leadership roles across multiple industries. Currently serving as Vice President of Sales and Strategy at SNDL Inc. since August 2021, Elizabeth previously held positions at Weston Foods as Director of Sales for North American Strategic Accounts and Director of Sales Strategy from August 2018 to August 2021. Prior to that, Elizabeth was a Senior National Account Manager at Red Bull from January 2015 to July 2018. Elizabeth began a career at BAT, where responsibilities included Western Canada Trade Distribution and Marketing Manager, and Southern Alberta Sales and Distribution Manager, from June 2009 to January 2015. Elizabeth is an alumna of the University of Calgary.