Soo-Hie Choi

Soo-Hie Choi currently serves as the Head of Product Line Management & Design Apparel Accessories at SNIPES, overseeing global product lines for in-house brands and iconic licenses, including Karl Kani, Zoo York, and FUBU, while driving strategy, design, sourcing, and development. Prior to this role, Soo-Hie held various leadership positions at Zalando SE, including Team Lead Buying Women’s Footwear and Head of Buying - Private Label Accessories, where significant growth in category share was achieved. Additional experience includes positions at Mustang GmbH, Mazooka, Michalsky Holding, Carhartt, and Ittierre Holding. Academic credentials include a Graduate Engineer of Garment and Textile degree from Hochschule für Technik und Wirtschaft Berlin, with ongoing education at Deutsche Hochschule für Gesundheit und Sport.