Snooplay is building the future of play in India, where discovery is intelligent and toys never go to waste.

We’re India’s only PlayTech app, solving two of the biggest pain points in the toy industry:
1). Discovery – Most parents don’t know what to buy.
2). Waste – Most toys are underused and discarded too soon.

Our proprietary AI Toy Finder replaces search fatigue with smart discovery - matching every child’s unique personality, age, and developmental needs with the right toy across 35,000+ SKUs. It's like a personal play expert at scale.

And we close the loop with India’s first AI-led Toy Buyback Program, making play circular. Families can now donate or recycle their old toys for Snooplay Rupees - fuelling repeat engagement while reducing waste. Donated toys are routed to children in need - no waste, no clutter, just better use.

With a pan-India customer base of over 2 lakh families, and a growing Play Intelligence Database, we’re creating deep behavioral data flywheels that power personalization, retention, and sustainability.

We’re not just another toy brand. We’re building the infrastructure layer for India’s $5B+ toy economy - where discovery, data, and delight converge.

Snooplay is how India plays. Now and next.

snooplay.in

The New Delhi office focuses on program management, operations, creative content, and human resources for enhanced customer success.

New Delhi

Aanchal Mahajan

This department focuses on overseeing and optimizing day-to-day operational processes and logistics.

Operations Management

This department focuses on ensuring customer satisfaction and fostering positive relationships with clients to enhance their experience and retention.

Customer Success

This department provides strategic vision and direction for the organization.

Executive Leadership

This department manages the organization's financial planning, analysis, and reporting activities.

Finance Department

This department focuses on driving business growth while managing catalogue operations effectively.

snooplay.in

Org chart

Teams

Operations Management

Customer Success

Executive Leadership

Finance Department

Growth and Operations

Offices

snooplay.in

Org chart

Teams

Operations Management

Customer Success

Executive Leadership

Finance Department

Growth and Operations

Offices

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