Heather Yelton

Heather Yelton has a solid background in marketing and e-commerce management. Heather is currently working as a Senior eCommerce Manager at Snow Commerce, LLC since September 2020.

Prior to their current role, Heather worked at CafePress Inc., where they held multiple positions. From January 2018 onwards, they served as a Digital Marketing Manager, overseeing all aspects of digital marketing for the e-commerce company. Heather'sresponsibilities included managing SEM, email, social media, remarketing, affiliate partners, and third-party marketing agencies. Heather also developed and managed a holistic marketing calendar and supervised an advertising budget of $10 million or more.

Before becoming a Digital Marketing Manager, Heather worked as a Sr. Marketing Manager - Licensed Partners from June 2014 to December 2017. In this role, they managed a licensed partnership portfolio of $8 million, collaborating with partners such as Disney, Warner Bros, Pepsi, ABC, CBS, Hasbro, and Marvel. Heather created and executed marketing plans to drive sales and brand awareness for these licensees, utilizing various marketing channels such as SEM/SEO, email, social media, and affiliate marketing. Heather achieved an 11% growth in licensed partner merchandise revenue in 2017.

Heather's career at CafePress Inc. also included a role as a Marketing Account Manager from April 2013 to June 2014. Heather was responsible for managing and merchandising e-commerce shops and marketplace portals for entertainment and media licensed partners with revenue exceeding $7 million. Heather developed strategic marketing plans to drive traffic, conversions, and revenue to meet account performance objectives and customer expectations.

Prior to their time at CafePress Inc., Heather worked at Pinnacle Promotions from July 2006 to April 2013. During this period, they held various positions, including Manager of Merchandise Marketing, Email Marketing Manager/Website Merchandiser [Independent Contractor], Marketing Manager, and Marketing Coordinator. These roles involved developing strategies for e-commerce management, product positioning/selection, and overall marketing. Heather also managed email marketing programs, assisted with product marketing via social media and corporate blogging, and led marketing initiatives such as email marketing, direct mail, website marketing & merchandising, trade shows/sponsorships, and social media. Heather also had experience managing a team of four employees.

Heather began their career at Harry Norman, Realtors as a Marketing Coordinator from March 2004 to July 2006. In this role, they provided marketing and design support to over 100 real estate agents and helped generate over $600 million in sales in 2005. Heather also acted as a liaison between corporate marketing and the internal office to ensure overall marketing standards and requirements were met.

Overall, Heather Yelton has demonstrated expertise in marketing, e-commerce management, and partnership management throughout their career.

Heather Yelton obtained their Bachelor of Science (BS) degree in Marketing from Miami University, where they attended from 1998 to 2002.