Beth Doherty is an experienced marketing professional specializing in account-based marketing, currently serving as the Account Based Marketing Manager for UK&I Majors Accounts at Snowflake since May 2025. Previously, Beth held various roles at Fivetran from August 2022 to May 2025, progressing from Account Based Marketing Specialist to Senior Account Based Marketing Manager. Prior to this, Beth worked at Demandbase as an Account Based Marketing Specialist from September 2021 to July 2022, where the focus was on improving B2B marketing strategies. Beth's early career included positions as a Digital Marketing Assistant at Triumph Motorcycles Limited and internships in digital marketing and brand ambassador roles. Beth graduated from Loughborough University in 2019 with a BSc in Communications and Media Studies.
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