Geoff Ferguson is a media industry leader with over 20 years of experience in data, AI, and advertising technology. Currently serving as the Media & Entertainment Industry Executive at Snowflake, Geoff focuses on making enterprise AI accessible and efficient. Previously, they held various leadership roles, including VP of Business Development at iSpot.tv and Industry Lead for Entertainment at Facebook, where they drove innovative measurement and strategic partnerships across multiple platforms including Linear TV, OTT, and CTV. Geoff's expertise encompasses measurement, data activation, and integrated advertising solutions.
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