Ulrika Evans

Ulrika Evans is a seasoned ecommerce professional currently serving as the Head of Ecommerce at SNS since October 2022, where responsibilities include leading a 15-member team, enhancing customer experience, and overseeing global online sales operations. Prior to SNS, Ulrika held the position of Head of Marketplace at Afound from October 2017 to October 2022, managing a larger team while driving the transformation of the business into a pure marketplace player. Previous roles include strategic advisory at Panagora, Online Marketing Manager and Ecommerce Manager at Peak Performance, and significant project management positions at H&M, covering areas from online marketing to e-commerce development. Ulrika holds a Master’s degree in Business Marketing from KTH Royal Institute of Technology and has pursued additional education in management and marketing at Pace University and Berghs School of Communication, alongside courses in fashion illustration and dressmaking.