Wendelien Hijdra

Wendelien Hijdra is a seasoned project manager with extensive experience in business development, brand activation, and event management. Currently serving as Global Program Manager and Team Lead for the SDG-Challenge at Soapbox, Wendelien is responsible for the program's growth both domestically and internationally. Previous roles include Creative Project Manager at Wens.Projecten, Business Development for the Super Chill Foundation at Rituals, and various positions at XSAGA, where live experiences were produced for a diverse client base. Wendelien's academic background includes a Bachelor’s degree in Hospitality Management and Business Administration from Hotelschool The Hague.