Matt Edstrom

Matt Edstrom is a seasoned marketing executive with extensive experience in strategic marketing roles. Currently serving as Chief Marketing Officer at Soapy Joe's Car Wash since April 2025, Edstrom previously worked as a Marketing Advisor and Fractional CMO for various startups and mid-sized companies. Notable past positions include Vice President of Marketing at Mrs. Fields Gifting and Licensing, Chief Marketing Officer at GoodLife Home Loans, and Head of Marketing at bioClarity, where Edstrom played a key role in launching a new skincare brand. Educational qualifications include an MBA and a Master's Degree in Engineering Management, both from Northwestern University.