Björn S. serves as Group CEO at Cresto Group, a leading provider of height safety and rescue solutions, since April 2024, and is an Advisory Board Member at Sober Escorts, Inc., which supports individuals battling addiction. Previously, Björn held roles including Global Customer Experience Manager and Global Customer Journey Manager at IKEA, achieving a 30% improvement in customer experience KPIs. Other leadership positions include CEO of Resultify, Managing Director at Qbrigth, and Group CEO at Davidshallsgruppen, alongside significant tenure at Accenture Strategy as Senior Strategy Manager. Björn holds a Master of Science in Business and Economics from the School of Economics and Management at Lund University.
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