Prasun Basu

Prasun Basu is an accomplished professional with extensive experience in digital strategy, sales, and marketing within the real estate sector. Currently serving as the Chief Digital Officer and Vice President of Sales and Marketing at Sobha Ltd. since October 2014, Prasun manages the Sobha Dream Series, overseeing marketing, pre-sales, sales, and site administration. Prior to this role, Prasun held various positions at Lodha Group from April 2008 to October 2014, including General Manager of the Palava project and Deputy General Manager of Marketing and Technology for the CASA brand, which significantly contributed to the company's sales volume. Prasun's educational background includes an MBA in Marketing from the Indian Institute of Management Bangalore and a B.E. in Electronics and Communication from BIT Mesra.