Alicia Roachford Brathwaite

People And Culture Generalist at SoCast Digital

Alicia Roachford Brathwaite, MBA, has extensive experience in business operations, digital marketing, and event planning across various leadership roles. Currently, Alicia serves as a People and Culture Generalist and previously held positions as Business Operations Executive, BizOps Associate, and Sales Executive & Digital Specialist at SoCast Digital, a leading digital solution provider for broadcasters. As co-founder and Director of Brafford Media & Technologies Group Inc., Alicia focuses on event planning and digital marketing strategies, while also contributing as a blogger. Prior experience includes roles in business development, sales management, and client relations at notable companies such as IBM, AT&T Wireless, and Regional Business Systems Inc. Educational qualifications include an MBA in General Management and a BSc in Physics and Computer Science.

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