Egor Borodin

Egor Borodin currently serves as Chief Marketing Officer, Head of MarTech, and Head of CRM at Social Discovery Group since December 2022. Prior to this role, Egor held the position of Head of CRM at SberMarket from October 2021 to October 2022. Egor's background includes significant experience at X5 Group, where roles included Head of CRM, analytics and ML, Head of CRM, Head of Marketing Research, and Marketing Research Manager from June 2015 to October 2021. Egor holds a Master's degree in Business Analysis, Taxes and Audit from Finance University under the Government of the Russian Federation, earned in June 2012.