SOCIAL F+B BY DESIGN
Sam Sheldon currently serves as the Global Director of F&B Strategy at SOCIAL F+B BY DESIGN, focusing on strategy, concept, and brand creation services globally. Previously, Sam held the Director of F&B Strategy position, leading consultancy services across APAC, specializing in market analysis, performance analysis, and food and beverage guidance. Prior experience includes roles at EDG Design as an Associate/Senior Creative Strategist, where Sam led strategy and brand work for APAC projects, and as a Senior Consultant at Horwath HTL, conducting feasibility studies and project valuations across several Asia Pacific countries. Sam's career began with internships at Mandarin Oriental and Cantinetta Piero, complemented by an educational background in Hospitality Administration from Cornell University and Culinary Arts from The Culinary Institute of America.
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SOCIAL F+B BY DESIGN
We are a strategy-led, hands-on hospitality design agency who believe our job is more than food & beverage design. Collaborating with our clients we create, design & deliver exceptional restaurant concepts that work. As a collective of hospitality experts we strategically research the local market and create innovative concepts based on professional insight. Taking the lead, we collaborate with our multi-disciplinary design teams to realize the correct customer experience for each unique F&B destination. Working with our network of hospitality experts, we assemble the correct operational team to help deliver exceptional service.