Social Media Mania is the UK’s leading conference dedicated exclusively to hospitality social media and digital marketing.

Co-founded by Mark McCulloch MBE and Alison Battisby of Avocado Social, it was built to be the social media event hospitality marketers had always wanted: practical, commercially focused, and free of fluff. Honest conversations, world-class speakers, platform experts and real case studies from the brands getting it right.

Each year we bring together hundreds of marketers, founders, agencies and hospitality leaders to explore what's working across TikTok, Instagram, LinkedIn, AI, creator marketing, paid social, search and brand building — all through the lens of what actually drives bookings, revenue and growth.

The ambition: to make Social Media Mania the hospitality social media event nobody can afford to miss, and to raise the bar for marketing across one of the world's greatest industries.

Social Media Mania

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Social Media Mania

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