Sharyn Smith

Sharyn Smith is a highly experienced professional in the fields of media, marketing, and influence, currently serving as a Board Member at the Audited Media Association of Australia since June 2022. Sharyn is also the Chair of the Guiding Council at the Australian Influencer Marketing Council, a role held since January 2020, and Co-Founder/Executive Director of The Influence Group and Social Soup, organizations that specialize in building influence capabilities and pioneering influencer marketing, respectively. With a strong background as Co-Founder and Non-Executive Director at Pollinate, Sharyn has significantly contributed to the growth of the independent research agency in Australia. Previous roles include Senior Consultant at Inflexion, Senior Digital Business Manager at emap, and Business Analyst at emap, as well as a Researcher/Lecturer at the University of Newcastle. Sharyn holds a Bachelor of Business (Honors) in Communications/Advertising from Queensland University of Technology and a Bachelor of Applied Science in Laser and Optical Engineering from Macquarie University.