Marina Abatista

Marina Abatista is a seasoned digital retail and marketing professional with extensive experience in the eCommerce sector. Currently serving as the Digital Retail & Marketing Automation Manager at SEA Milan Airports since April 2020, Marina oversees the digitalization strategy for retail and food & beverage activities at Malpensa and Linate airports, and has successfully led the launch of the Milano Malpensa Boutique. Prior experience includes roles at YOOX NET-A-PORTER GROUP as an Account Manager for Digital Marketing, and at Gruppo Mondadori, where responsibilities encompassed managing digital accounts and project coordination for the digitization of the book catalog. Marina's career began with a background in programming and editorial work, complemented by a strong academic foundation in electronic publishing and humanities computing from various prestigious institutions.