SAQ
Genevieve Perrier has extensive experience in marketing analysis and strategy development, currently serving as an Analyste marketing relationnel for SAQ since June 2010, where responsibilities include managing digital communications and CRM strategies for the SAQinspire project. Prior roles include strategic marketing analyst for the website redevelopment at SAQ and category manager at Sobeys, focusing on marketing strategies for ready-to-eat programs. Genevieve's earlier positions involved database marketing analysis at Windsor Salt, category management at Loblaw Companies Limited overseeing high-traffic product categories, and assistant director of stores at Provigo. Genevieve holds a Diploma in Internet Business Technology from McGill University and a B.A.A from UQAM, complemented by a Technique Administrative degree from Collège Rosemont.
SAQ
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At the SAQ, we are committed to offering Quebecers a world of discovery. We import, distribute and market more than 35,000 wines, beers and spirits from 3,700 suppliers from 80 countries. To meet the needs of our customers, we operate a sales network made up of 410 branches and 426 agencies located throughout Quebec, as well as a transactional site, SAQ.com. Thanks to the passion and know-how of our 7,000 employees, 93% of our customers say they are satisfied with their experience with us. In 2019-2020, we supported more than 300 organizations and events and paid a dividend of $ 1.226 billion to the Government of Quebec, while ensuring that our operations are carried out with respect for communities and the environment.