Genevieve Perrier

Genevieve Perrier has extensive experience in marketing analysis and strategy development, currently serving as an Analyste marketing relationnel for SAQ since June 2010, where responsibilities include managing digital communications and CRM strategies for the SAQinspire project. Prior roles include strategic marketing analyst for the website redevelopment at SAQ and category manager at Sobeys, focusing on marketing strategies for ready-to-eat programs. Genevieve's earlier positions involved database marketing analysis at Windsor Salt, category management at Loblaw Companies Limited overseeing high-traffic product categories, and assistant director of stores at Provigo. Genevieve holds a Diploma in Internet Business Technology from McGill University and a B.A.A from UQAM, complemented by a Technique Administrative degree from Collège Rosemont.