Lise Villeneuve

Lise Villeneuve is an experienced marketing professional with a strong background in relationship marketing and CRM strategy. Currently serving as a Marketing Project Manager for Société des casinos du Québec since August 2019, Lise has developed expertise in customer relationship programs, customer journey mapping, and targeted promotional strategies. Prior roles include positions at Lowe's Companies, Inc. as Ecrm Marketing Manager, and SAQ as a Business Analyst in relationship marketing, where Lise contributed to the successful implementation of the SAQ Inspire program. With additional experience in trade marketing and account management across various companies, Lise holds a degree in Marketing from Cégep Maisonneuve and has completed advanced overseas training in Advertising/Marketing from Université de Montréal and Agence Québec/Wallonie Bruxelles in Belgium.