Frédérique Bonhomme

Frédérique Bonhomme currently serves as the Head of Marketing and Digital Research at Ouest-France since November 2023, focusing on quantitative studies for the Sipa Ouest-France group. Previously, Frédérique worked at GfK for over eleven years as the Digital Experience Director - AI & Innovation, managing digital research projects and teaching media effectiveness and digital research courses at various business schools. Frédérique's career also includes positions as Digital Project Director at Kantar, Microsoft/E-business Account Director at TNS Sofres, Central Product Marketing Manager at Archos, and Software Marketing Manager at Avanquest. Frédérique's education includes a Master 2 in Management - Marketing from Audencia, a Master's in Artificial Intelligence Management from Institut Mines-Télécom Business School, and additional qualifications in electronics and economics.