Crystal Hoole has more than 20 years of experience in business and professional services, Prof Crystal Hoole’s professional interest lies within the field of human capital, positive psychology, and organizational behavior and specifically how organizations can perform better through people. To understand how organizations operate, Crystal has chosen every employment opportunity to provide her with a better understanding of the world of work to allow for creating value for the organization and to empower people to excel within their environments.
Having served in various positions and leadership roles and working across various industries, Crystal has been exposed to many aspects of business, both from an operational and strategic perspective. She worked in the industry on a part-time and full-time basis for over 20 years. It is however academia where her true passion lies. Her current home, the University of Johannesburg, is very close to her heart, and she truly believes that it is only through education that they can face the future.
During her tenure as s president of SIOPSA 2021/22, Crystal focussed on what needed to be done NOW, to be relevant, exciting, and a game-changer. She cannot do it alone and will strongly draw on the rich heritage of knowledge and experience gained in the past, and on the dreams and hopes of the members, partners, and stakeholders of the future. The world of work is changing super-fast, the 4th Industrial Revolution is here and they as a profession need to be ready.
Crystal Hoole is a long-standing member and has served society in Professional practice. She is also the Head of Industrial Psychology at the University of Johannesburg and the Editor in Chief of the SA Journal of Industrial Psychology.