Gena Bast is an accomplished marketing and communications professional with extensive experience across various industries. Currently serving as the Director of Marketing and Communications at the Society of Saint Vincent de Paul since October 2017, Gena previously held positions such as Lead Marketing Manager and Marketing Manager at Save-A-Lot from June 2014 to September 2017. Earlier experience includes roles as Creative Marketing Manager at Thomasville Furniture and Advertising Account Executive at Dierbergs Markets, where Gena contributed from January 1985 to July 2012. Gena's career began as an Advertising Assistant at Action Pack of America and included a brief position as Marketing/Advertising Manager at Hospitality Restaurants. Academically, Gena holds a Master’s degree in Communications Management from Webster University and a Bachelor’s degree in Journalism with a focus on Advertising from the University of Missouri-Columbia.