Friska Landelina Sihotang

Friska Landelina Sihotang is an accomplished professional with extensive experience in commerce and merchandising across various sectors. Currently serving as Vice President of Commerce at Sociolla since February 2021, Friska has held multiple leadership roles, including General Manager of Commerce and Head of MD Offline. Prior to Sociolla, Friska was with PT Hero Supermarket Tbk, where responsibilities included sales and profit targets as Senior Category Manager for Cosmetics and Healthcare. Previous positions include Merchandising Manager at PT. SUMISHO E-COMMERCE INDONESIA, where oversight of multiple product categories was key, and roles at LOTTEMART INDONESIA and FASTFOOD INDONESIA, focusing on supplier negotiations and marketing promotions. Friska holds a degree in Marketing Communication and Advertising from Universitas Mercu Buana.