Ilaria Calzari

Ilaria Calzari is a seasoned professional in brand management and marketing, currently serving as Senior Brand Manager at Sodalis Group since March 2017, overseeing the brand Lycia and leading a team of two. Ilaria's expertise includes comprehensive management of the marketing mix, strategic development, and new product launches. Previous roles include Brand Manager, responsible for Personal Care and Home Care brands, and Head of Category & Trade Marketing, where Ilaria developed category projects and conducted in-depth market analysis. Ilaria also has significant experience in merchandising as the Head of Merchandising at Sodalco srl, coordinating a team of four in Italy's major hypermarkets and developing projects related to space allocation and promotional analysis. Educational qualifications include a Master’s in Cultural Event Organization from Università Cattolica del Sacro Cuore and additional studies at Scuola di Direzione Aziendale dell’Università Bocconi Milano.