Emma Harper

Emma Harper is a seasoned marketing professional with extensive experience in trade marketing and on-trade activation. Currently serving as Trade Marketing Manager at SodaStream International, Ltd. since March 2022, Emma has previously held positions at AB InBev, including Activation Executive and Trade Marketing Off Trade Mults. During tenure at Anheuser-Busch InBev from February 2010 to March 2022, Emma was instrumental in managing cross-functional projects, aligning below-the-line activities with brand strategies, and overseeing activation initiatives for major brands such as Stella Artois and Budweiser. Key responsibilities included managing activation calendars and budgets, delivering KPIs, and implementing communication strategies for key customers.