Jan Beckers

Jan Beckers has a diverse work experience in marketing and brand management. Jan started their career as a Marketing Executive at Chiquita in 2007 and later became a Brand Activation Manager. Jan then joined Royal Friesland Foods as a Market Manager. In 2012, they moved to PepsiCo and held various roles, including Marketing Manager for Beverages Belgium and Marketing Manager for Naked Smoothies Europe. Jan also worked as an Innovation Marketing Manager for Nutrition in Europe and Sub-Saharan Africa. Prior to joining SodaStream International, Ltd. as the Marketing Director for Sodastream Benelux in 2023, they served as the Senior Brand Manager for Walkers BFY & Family Snacks in the UK and as a Brand Manager for Tropicana & Alvalle. Throughout their career, Jan has demonstrated their ability to lead teams, develop growth strategies, and execute successful brand campaigns.

Jan Beckers completed a Master's degree in Applied Economical Sciences at UHasselt from 1998 to 2002. Later, from 2002 to 2003, they pursued a Master's degree in International Marketing Management at the same institution.