Roi Hornes

Roi Hornes is a seasoned professional with extensive experience in business analysis and development within the aviation and beverage industries. Currently serving as a Senior Business Analyst at SodaStream International, Ltd. since September 2022, Roi previously held multiple roles at EL AL Israel Airlines from January 2008 to August 2022, including Business Development Manager and Senior RM Analyst for Codeshare & Alliances, focusing on financial evaluations, negotiation of interline agreements, and partnership strategy development. Additional roles at EL AL encompassed Revenue Management Pricing Analyst and Demand Analyst, along with a Sales Supervisor position. Roi holds an MBA in Finance with a major in Digital Marketing and a Bachelor's degree in Political Science and Government, both from The Academic College of Tel-Aviv, Yaffo.