Yaron Zahachinski

Yaron Zahachinski is a skilled marketing professional currently serving as the Lifecycle Marketing Manager at SodaStream International, Ltd. since November 2023. Yaron previously held the position of Marketing Automation & Retention Manager at DP Online Group from 2017 to 2022, where responsibilities included managing B2B and B2C projects, planning CRM strategies, and analyzing customer behavior trends to drive conversion rate optimization. Earlier experience as a CRM Manager at anyoption from 2014 to 2017 involved extracting data from BI systems and leveraging advanced Excel functionalities for performance analysis. Yaron holds a Bachelor's degree in Community and Political Science and a Graphic Design Certification, both from The Open University of Israel.