Alfredo Mendoza

Alfredo Mendoza is a seasoned professional with extensive experience in business management and marketing. Currently serving as the Gerente de unidad de negocios at Sodimac Colombia since June 2021, Alfredo oversees sales of US$140 million and the profitability of furniture and organization families while executing commercial strategies across physical and digital channels. Prior experience includes roles as Director de marketing at ASSA ABLOY Group, where Alfredo drove brand growth and e-commerce strategies, and as Gerente de negocio for IRWIN at Stanley Black & Decker, where management of marketing, trade, and sales for a new brand was key. Alfredo's background also includes significant contributions to brands at Coca-Cola FEMSA and a solid foundation in sales and analytics at Brinsa S.A. Educational qualifications include a Master of Business Administration from Australian Catholic University, a Specialist degree in Strategic Marketing from CESA, and an Engineering degree from Escuela Colombiana de Ingeniería Julio Garavito.