Rosa Maria de la Maza Fernandez

Rosa Maria de la Maza Fernandez is an accomplished professional with extensive experience in retail management, currently serving as the Jefe de línea Baños y Cocinas at Sodimac since January 2023. Prior to this, Rosa was with Xiaomi Technology from March 2020 to December 2022, where significant achievements included leading a retail sales team to a 22% market share in the telecommunications sector and successfully implementing e-commerce strategies that established the brand as a market leader on platforms like Mercado Libre. Rosa's earlier roles at Ripley Chile and Falabella Retail S.A. involved driving product positioning and sales performance, consistently meeting or exceeding established targets across various commercial periods. With a background in business administration from Universidad de los Andes and a master's degree in specialized sales and marketing from MSMK, Rosa Maria de la Maza Fernandez brings a strong foundation in strategic management and business growth.